Privacy policy

Information we use

We collect the answers, scalp photos, contact details, delivery address, reports and other information you provide, along with care, order and payment records. We use these to support your assessment, clinical review, care, delivery, support and security, and to meet legal obligations. Card details are entered on the payment provider's checkout.

Who handles information

Authorized care team members may access information to provide care. Service providers may process information to host systems, prepare automated overviews, process payment, dispense treatment and deliver orders. An automated overview is not a diagnosis or treatment decision. Google may process information to prepare an overview.

Storage and choices

Necessary cookies support sign-in and security. Assessment drafts may be held temporarily in browser session storage. Optional analytics is off until you consent. If you accept, Google Analytics measures visits to our public pages (home, blog, offer, contact and policy pages), using the page address (with only campaign tags such as utm_source) and with IP anonymisation, advertising features and Google signals off; it is never loaded on the assessment, patient portal, clinician or checkout pages and receives no assessment answers or health information. Assessment funnel counts are recorded first-party; you can change your choice using Cookie settings in the footer. Care records are retained for care and applicable legal requirements.

To ask about access or correction, raise a patient portal ticket or contact us.